Superpower is a subscription-based preventive health service offering an annual comprehensive blood test. Targeting "health intelligence," it provides users with personalized plans and access to a care team.
It positions itself as an accessible bridge between wellness and reactive healthcare, complementing (not replacing) primary care.The following assets are speculative, in situ 3d renderings of some of their product offerings, created to spec in Cinema 4d and some post in After Effects.
Creative Overview
Every point of diffused streaks of organic light or gradation directs your view to the text on the product. Your eye is naturally drawn to learning more about the Superpower supplement without it feeling too clinical, and propelling the products to shine within a simplistic background.
In addition to creating some soft haze with subsurface scattering, each composition has a filmic grain overlay (Kodak 2383 LUT) with HDRI lighting in the form of a night sky illuminated by city lights (given the products are best used at night).
Special streaks of area lights were created using the brand colors Vermillion 100-900, using that as the main source of light on the product rather than the entire space so as not to distract from the focal point. The background has both brand color gradients and more neutral dark tones such as Zinc 600-900.
Motion blur is utilized to create a sense of momentum and obscurity, another tonal element I noticed with the references shared by the client. The goal was to reveal the product in obscurity but then it becomes more clear and intense as it animates. This ideally creates a refined but exciting, warm tone for introducing the products, regardless of the technical and complex scientific specs.
